{"id":291,"date":"2021-12-09T20:14:20","date_gmt":"2021-12-09T20:14:20","guid":{"rendered":"https:\/\/times.kaizenhighschool.com\/?p=291"},"modified":"2022-11-26T19:18:51","modified_gmt":"2022-11-26T19:18:51","slug":"amazon-hit-with-record-eu-privacy-fine","status":"publish","type":"post","link":"https:\/\/times.kaizenhighschool.com\/index.php\/2021\/12\/09\/amazon-hit-with-record-eu-privacy-fine\/","title":{"rendered":"Amazon Hit With Record EU Privacy Fine"},"content":{"rendered":"\n
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The penalty of $887 million is a sign that the bloc\u2019s privacy regulators are taking a more aggressive stance on enforcement<\/p>\n\n\n\n

Amazon Inc. AMZN -6.91% has been fined 746 million euros, equivalent to $887 million, by a European Union privacy regulator for violations related to its advertising, by far the largest-ever fine under the EU\u2019s data protection law.<\/p>\n\n\n\n

The fine, which Amazon disclosed Friday in a securities filing, was issued two weeks ago by Luxembourg\u2019s privacy regulator, the CNPD, and accompanied by an order to revise certain business practices that Amazon didn\u2019t specify.<\/p>\n\n\n\n

Amazon said the regulator\u2019s decision was without merit and that it would appeal in court. \u201cThe decision relating to how we show customers relevant advertising relies on subjective and untested interpretations of European privacy law, and the proposed fine is entirely out of proportion with even that interpretation,\u201d the company said.<\/p>\n\n\n\n

. The CNPD is Amazon\u2019s lead privacy regulator in the bloc because Amazon has its EU headquarters in Luxembourg.<\/p>\n\n\n\n

in early June it was reported that the CNPD had circulated a draft decision sanctioning Amazon\u2019s privacy practices and proposing a fine of more than $425 million to the EU\u2019s 26 other national data protection authorities.<\/p>\n\n\n\n

In such cross-border privacy cases, decisions must effectively be agreed upon by other EU privacy regulators, a process that can lead to substantive changes, including a higher or lower fine. The Journal reported that Luxembourg had received at least one complaint from another EU privacy regulator that the fine should be higher.<\/p>\n\n\n\n

The record fine is a sign that EU privacy regulators are taking a more aggressive stance on enforcement, some three years after the EU\u2019s privacy law, the General Data Protection Regulation, went into effect.<\/p>\n\n\n\n

So far, the largest fine under the GDPR was a \u20ac50 million fine against Google in 2019.<\/p>\n\n\n\n

Luxembourg\u2019s fine would represent roughly 4.2% of Amazon\u2019s reported net income of $21.3 billion for 2020, and 0.2% of its $386 billion in sales. Under the GDPR, regulators can fine up to 4% of a company\u2019s annual revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"

The penalty of $887 million is a sign that the bloc\u2019s privacy regulators are taking a more aggressive stance on enforcement Amazon Inc. AMZN -6.91% has been fined 746 million euros, equivalent to $887 million, by a European Union privacy regulator for violations related to its advertising, by far the largest-ever fine under the EU\u2019s […]<\/p>\n","protected":false},"author":10,"featured_media":404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false},"categories":[3],"tags":[],"aioseo_notices":[],"relative_dates":{"created":"4 years ago","modified":"3 years ago"},"_links":{"self":[{"href":"https:\/\/times.kaizenhighschool.com\/index.php\/wp-json\/wp\/v2\/posts\/291"}],"collection":[{"href":"https:\/\/times.kaizenhighschool.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/times.kaizenhighschool.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/times.kaizenhighschool.com\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/times.kaizenhighschool.com\/index.php\/wp-json\/wp\/v2\/comments?post=291"}],"version-history":[{"count":1,"href":"https:\/\/times.kaizenhighschool.com\/index.php\/wp-json\/wp\/v2\/posts\/291\/revisions"}],"predecessor-version":[{"id":292,"href":"https:\/\/times.kaizenhighschool.com\/index.php\/wp-json\/wp\/v2\/posts\/291\/revisions\/292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/times.kaizenhighschool.com\/index.php\/wp-json\/wp\/v2\/media\/404"}],"wp:attachment":[{"href":"https:\/\/times.kaizenhighschool.com\/index.php\/wp-json\/wp\/v2\/media?parent=291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/times.kaizenhighschool.com\/index.php\/wp-json\/wp\/v2\/categories?post=291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/times.kaizenhighschool.com\/index.php\/wp-json\/wp\/v2\/tags?post=291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}